Not Sure What’s Working in Your Marketing?
Let’s Find Out Before You Spend More Time or Money On It.
You’re probably already doing some kind of marketing. Maybe you’re thinking about updating your website, posting on social media when you have time, or working with a logo that somehow turned into three different versions. Maybe you’re running ads, sending emails, or trying to understand SEO.
But is any of it actually bringing in the right customers?
A brand and marketing audit takes a step back and looks at how eveyrthing is working together where potential leads may be getting lost, and which improvements are actually worth your time and budget.
You don’t need to do more marketing. You need to know what’s worth doing.
Sound Familiar?
How many of these have you found yourself wondering about?
Why aren’t we getting more leads from our marketing?
Why isn’t our website generating more leads?
Do enough of the right people even know about us?
Are we getting anything back from the money we’re spending?
Are we posting the right things and is anyone paying attention?
Of everything we could improve, what should we tackle first?
If one or more of those questions sound familiar, let’s find the answers. A brand and marketing audit takes a closer look at what’s happening, what may be getting in the way, and where there may be opportunities to improve.
What I’ll Look At
What is included in a marketing audit? There’s no one-size-fits-all answer. All the pieces of your marketing should be working together, but every business has different customers, goals, resources, and priorities. Your audit is specific to your business, not a generic checklist of everything you could be doing.
Brand & Messaging
How clearly you communicate what you do, who you help, and why customers should choose you.
Website
How well your website helps visitors understand your business, find what they need, and take the next step.
Search & AI Visibility
How easily search engines, AI tools, and potential customers can find and understand your business.
Content
How well your content answers customer questions, builds trust, and supports the buying decision.
Digital Marketing
Where you’re showing up, who you’re reaching, and whether those efforts support your goals and drive customer engagment.
Customer Journey
How someone moves from discovering your business to becoming a lead, and where they may be getting stuck.
The goal isn’t to find something wrong.
It’s to understand how the pieces are working together, uncover what’s getting in the way, and identify the improvements most worth your time and budget.
What You’ll Walk Away With
A clearer understanding of what’s working and what to do next.
Your brand and marketing audit will give you a clearer picture of what’s happening and practical, prioritized recommendations based on the area or areas we agree to review.
After your audit, you’ll know:
- What’s already working and worth continuing
- What may be keeping you from reaching or converting the right customers
- Where your marketing has opportunities to improve
- What deserves your attention first
- What can wait until later
- What your next steps should be
How It Works
Do I need a full marketing audit? Not necessarily. Your audit can be as focused or as broad as your business needs.
Maybe you want to take a closer look at one area of your marketing. Or maybe you need a broader view of how things are working together. We’ll decide what makes sense for your business before I start, so you’re not paying for an audit of things you don’t need.
Step 1. We talk
What You Do
You tell me what’s bothering you, what you’d like to do, or what you’d simply like to better understand.
What I Do
I’ll build the audit around what we discussed and what you want to understand. If something else stands out, I’ll mention it without adding to the scope.
Step 2. I dig in
What You Do
You share marketing materials you’re currently using, along with your website and social media profiles.
What I Do
I dig into the area or areas we’ve identified, digging into what’s working, what may be getting in the way, and where there are opportunities to improve.
Step 3. We put in into action
What You Do
You decide what recommendations feel realistic based on your goals, time, resources, and budget.
What I Do
I turn what I find into prioritized recommendations, explain why they matter, and help you determine what makes sense to do now.
Whether we focus on one area or several, you’ll know what’s working, what deserves your attention, and what makes sense to tackle next.
Why This Audit is Different
This isn’t an audit designed to sell you more marketing. You get an honest assessment, practical recommendations, and the freedom to decide what happens next.
You don’t have to fix everything at once. Start with what matters most now, put the rest on pause, and come back to it when it makes sense for your business.
What Happens Next?
Do I have to hire you after the audit? Absolutely not. What happens next is completely up to you.
Do it yourself
I’ll walk you through what I found and my recommendations so you understand the thinking behind them. Then you can take it from there, with no pressure to add more or hire me to do the work.
Use your team
II’ll walk you and your team through what I found, the priorities, and my recommendations. And if your team needs a little guidance along the way, I can provide coaching as needed.
Work with me
If you’d rather take some of the marketing off your plate, I can help you work through the priorities we identified and handle the pieces you don’t have the time or resources to tackle.
No automatic retainer. No giant package. No pressure.
Still Not Sure If You Need an Audit?
You don’t need to figure that out before contacting me. Tell me what’s going on with your marketing, what’s frustrating you, or what you’re trying to accomplish.
If an audit makes sense, I’ll tell you. And if it doesn’t, I’ll tell you that too.